Primary Research
Primary Research is original
research to obtain new information using such techniques as interviews,
questionnaires and focus groups.
Primary Research is original
research taken that goes straight to the source, and it tries to obtain new
information via using different techniques such as interviews, questionnaires,
and focus groups.
Conducting Primary
Research Ideas
• Watch
social realism films (watch the intros; see how they are laid out, etc.)
• Research
different issues and themes used in social realism films
• Peer
research (ask A2 students (Year 13))
• Introduce
social realism to other people, and see what their response/reaction is. Ask
for their opinions on it.
• Quantitative
research
Secondary Research
Secondary Research uses existing
information that has already been gathered by other people or organisations
One step removed
Secondary Research I
have undertaken
·
Research about different directors, producers,
editors, etc.
·
Research about the definitions of producers,
editors, etc.
·
Used other people’s opinions and ideas.
·
Samantha Lay’s booklet
·
IMDB, Wikipedia, etc.
·
YouTube
·
Distribution, Exhibition, Consumption
Quantitative
Research
Quantitative research methods
developed originally in the natural sciences. Examples of quantitative research
methods are now well accepted in the media studies and social sciences, which
include survey methods, and trend analyses.
Quantitative research is research
that is taken out and is based on certain measurable facts and information that
can be counted, producing numerical and statistical data. This is often
presented in numerical forms (tables, graphs, charts).
Examples of
Quantitative questions
Representative
data – Micro to Macro
1.
How many social realism films have you seen?
2.
Do you understand the term “social realism”?
3.
Do you understand the difference between issues
and themes?
4.
How many times do you go to a cinema?
5.
How many mainstream films have you seen?
6.
If you have seen social realism films, how many
of them do you think depict life correctly?
7.
How many local cinemas do you live near?
8.
How many sites have you visited that stream
social realism content.
The United Kingdom does not have
an independent cinema source.
They
take things from America, etc.
This is different in other
countries such as Spain, Germany, France, etc.
Qualitative
Questions
Open questions invite extended
questions.
Qualitative research enables researchers
to study social and cultural phenomena. Action research, case study research,
textual analyses, and ethnography are examples of this.
Qualitative research asks for a
person’s opinion, attitude, and preferences, towards the way they feel about a particular
media project, so these questions intend to find out individual, or group
reactions.
It includes observation and
participant observation (fieldwork), interviews, document, texts, and open
ended questionnaires.
Modes of Research
·
Screening and Q&A
·
Face-to-face interview
·
Targeted locations
·
Questionnaires – online/paper-based
·
Target specific interest groups
Approaching the
demographic (your target audience)
This is called “Audience Segmentation”.
Demographic Segmentation
·
This is the most basic form of audience
segmentation.
·
This might include segmentation on the basis of
age, gender, educational level, income, etc.
·
Quantitative Research can be used, for example:
o
How old are you?
o
Where do you live?
o
Have you seen any of the following films… (list
films)
Other Notable approaches
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